Portfolio

 

DESCRIPTION

A portfolio to have all my comm 130 projects in one place.

PROCESS (Programs, Tools, Skills, FOCUS principles)

  1.  I created a layout in Indesign
  2. I decided to use the bubbles and color scheme from my brochure project.
  3. I decided to use the fonts from my other projects so it looked more cohesive.
  4. I used my data I posted on my blog post about what fonts and colors I used in each project.
  5. I made all of the pages be cohesive with the same font and color scheme and exact placement of the text.
  6. I reordered the projects so they showed all my random projects together and then all my projects that were themed around my photography business after.

 

CRITIQUE PROCESS

I got my project critiqued by my brother Grant who is in graphic design. He was the one who suggested to reorder my projects so it made more sense why only have of them had the same theme.

MESSAGE

For future employers to be able to see all my work in one place.


AUDIENCE

Future clients and employers

TOP THING LEARNED

Pick your color scheme first so you don’t have to go through each page and add in the color scheme to the text.


COLOR SCHEME & COLOR NAMES


Triadic: Blue, Red, Green


TITLE FONT NAME & CATEGORY

Beyond the Mountain/ Decorative


COPY FONT NAME & CATEGORY
Avenir/ San Serif

SOURCE OF EACH IMAGE
All images and graphics are my own.

New Website Mockup

I spent two hours revising my website mockup. It got the lowest grade so I decided that was the one I wanted to redo.

  • First I changed the images so they were all the same size.
    • I changed this because looking at it with a fresh set of eyes the shapes were too similar to be identical.
  • I changed my category circles to be even.
    • The eclipse did not work with the pictures being the same size so I made them all equal.
  • I changed my font.
    • Once i changed my font from black to gray you couldn’t see the type so i decided to change it to a bolder serif.
  • I realigned everything to a grid.
    • Once I put the grid on I noticed a lot of the items were not allied so I fixed everything. Also when I changed the fonts i had to change the sizes so they were not centered.
  • I changed my entire color scheme so it’s a triadic green, red, blue, and a neutral gray.
    • I have grown o dislike my gold and red color scheme so I decided to creat a more interesting color scheme. Since all my images were black and white it was easy to change the color scheme. I decided I wanted to keep the red but I wanted a more earthy and bright red. Once I had my red a picked a blue and green that matched. I decided I wanted the blacks to pop out in the images so I changed the text to light gray over the colors and dark gray over the white space.
  • I got rid of my two vectors on my footer.
    • The blue and red of the vectors did not match my color scheme and the cluttered the bottom so I decided to get rid of them.
  • I redid my header colors and font.
    • I decided with my new serif font I didn’t really like my big fluffy decorative font so I changed it to a more subtle decorative font. I Decided to Have the green be the title since green was my accent color. Then I had the bubbles be blue with a red inside because it was opposite of the banner bellow it.
  • I changed my white background to a gray one.
    • The white stood out too much with all the gray background so i decided to do the same gray at my text that was surrounded by color. Then i noticed my plain text didn’t stand out as much so I darkened that up.

Critique:

I got a creitique by Jordan Moore. He sugested that I get rid of the bubbles under my picture. I tried this and i couldnt find any other shape or simble that looked good to take its place. So after much fuss I decided to leave the bubbles.

Message:

Higher as a photographer for your special events.

Audience: 

Mid age adults looking for a photographer.

Top Things learned: 

Bold color schemes will attract the clients.

Color Scheme:

Triadic: Red, Blue, Green.

Title font:

Signiture painter- housescript /decorative

Copy font:

Chipaza/ Serif

Brochure

11avaleriefisher

11avaleriefisher2

Description:

Creating a brochure for future employees.

Process:

  1. I decided to create my entire brochure around an image I took.
  2. I recreated my logo color scheme to match my image.
  3. I made my logo horizontal instead of diagonal and got rid of my circles.
  4. I created a camera vector from scratch.
  5. I then started to formate my bocher in indesign. I placed my main image as the background photo for the front and back of my brochure. I then cut my logo and vector in half so they would met when the brochure is closed.
  6. I typed out my text i wanted to use for the back of my brochure.
  7. I went through my archives and picked nine of my own images and a single image of myself.
  8. I then organized all the photos and cut out the image of me so I could rap my text around it.

 

Critique:

My critic was from my brother who is an art major at University of Utah. He suggested that i change my color scheme to something more lively and fun. He suggested the bright colors in my favorite photograph. He expressed that these colors would grab the audience’s attention. He explained that my old colors were a little too mature for my audience.

Message:

I am a professional Photographer and her are some examples of my work.

Audience:

Future employers and clients.

Top Thing Learned:

I learned how to text wrap.

Color Scheme and Color Names:

Split complementary; Pink, Blue, Green

Title Font & Category:

Thinking of betty; decorative

Copy Font & Category:

Champagne and limousine; san serif

Images Used:

All images on the inside are mine as well as the vector.

bubles

The Photograph of me was taken by Aldrin Dionisio.

valerie-6

 

Website Mock up

Description:

Creating a website mockup for a business. website-final

shape-map

 

Process: 

  1. First I decided to make  a website for my photography business.
  2. I decided to keep my original color scheme and fonts from my logo and business card.
  3. I created my three sketches on paper, adding a bit more detail to each one, to see what i wanted in my final project.
  4. I created my shape map from my last schech. I used adobe photoshop for this step. I placed circles in place for my image.  And a box for my logo.
  5. I then opened my business card in adobe illustrator and reorganized the bubbles so they laid more horizontally with the text.
  6. I added circles I was going to put images in with text over top. I also added my information bar.
  7. I got in critiqued by sister godfrey. She suggested making my logo circles less like an eclipse. I then decided to add the gold colors into the logo circles.
  8. I added a pink bar to my information section. And a red footer with my phone number and email.
  9. I got the vectors for my photos for free online.
  10. I decided to make my circles not contain images and make them more eclipse to add some asymmetry.
  11. I added an inspirational quote from my favorite photographer Ansel Adams.
  12. I then went through my images and picked out my favorite to add to the boxes for my images.

Critique process: I went to lab on wednesday night and got a critique as I went by Jeremiah, Spencer, and Jordan. Jeremiah suggested that I only add a single bar for my footer and not a double bar like my information line. Jordan suggested that I added gold circles to my logo behind the text. I decided it would be to cluttered, but that inspired me to add the gold into my three main circles. He also suggested that I make the circle symmetrical from one side to the other. But I decided it added more interest to keep each side different. I was inspired by Jeremiah’s project to create my images vertical instead of horizontal.

Message:

Higher me as a photographer. Buy my fine art images.

Audience: 

Young adults looking for a photo session

Top Things learned: 

Remember Asymmetry.

Color Scheme:

Analigus: Gold, Orange, red, pink,

Title font:

Thinking of betty/decorative

Copy font:

Champagne and limousine/stan serif

Image Credit:

All images are my own

Vector Credit:

<a href=’http://www.freepik.com/free-vector/communication-icons_760438.htm’>Designed by Freepik</a>

HTML and CSS

screen-shot-2016-11-09-at-10-43-05-pm

Description:

To create a custom web page utilizing HTML and CSS

Process:

  1. I created my logo for my photography company in Adobe Illustrator.
  2. I created my HTML file and added in my type I wanted on my page.
  3. I added my coding to my type so it would be organized and presented correctly.
  4. I linked my HTML file with my new CSS file.
  5. I then looked up a couple of different fonts i could use for my headers and Body.
  6. I put my logo into a Hex color finder. I changed my text to complement my logo. I decided to make my Headers a darker red and the body a lighter red with a gold background. All from my original logo.
  7. I formated my image correctly so it would be straight across the text.

Critique:

I got my critique by Jordan Moore. He liked my visuals he just suggest that i find a more cohesive hex code for my background color since it was sightly off of my logo strip. Once the Logo strip blended in with the background he said it looked much better and less blocky.  but found a few errors in my text. He helped me rewrite my text so it contained no errors.

Message:

Hire me as a photographer

Audience

Adults looking for a professional family photographer

Top Things Learned:

I learned how difficult HTML and CSS is. I learned how to use textwrangler.

Color Scheme:

Analogous: Red, Pink, Maroon, Yellow, Gold.

Fonts:

Didot: san starif

Charter: serif

Sources:

Graphics are my own.

 

Inforgraphic

Infographic.png Description: An infographic to shed awareness of the destructions of the grey wolf in Banff national park.

Process: I researched interesting and relevant facts about my topic.

2. I created a Layout map for my infographic.

3. I started finding vectors I wanted to use for my infographic.

4. I created my built points from the quotes I collected and placed them in the layout.

5. I got a critic from Jordan Moore.

Critique Process

I got my critique from Jordan Moore, a fellow student, He suggested I should make it longer to include my information with less crowding.

Message: Save the Wolves

Audience: American and Canadian citizens

Top Thing Learned: Spacing is everything.

Color Scheme: Quadratic Blue Red Orange and Green

Source:

 

Business Card and Letterhead

 

 

 

 

Description: In this project I was to create a business card and letterhead for my future business.

Process:

1. I created a few different cards through Illustrator but I was not satisfied with an of them. I scrapped all the ideas and started new. I found an image with a gold and red color scheme and I found my inspiration.

2. I started with a red background and then created lots of circles with different shades of red in them. I then added the text and picked out a nice font.

3. Once I had the font and circles in place I served the yellow strip around the text with the pen tool. I changed the opacity of the strip and added two more curved strips.

4. I decided I wanted the circles on both sides so experimented with more circles. I then changed the text color to gold.

5. I then moved on to the back of the card where I copied the circles  and placed a few on the left side as well.

6. I then added my text and kept the gold brand name but made it smaller and on one line. I then added my information to the card. I decided to change it to white and find a new font.

7. I decided I needed one more element. I decided to write my name so they new who they were calling. I wrote valerie Fisher again but it felt very repetitive. I then changed it to Miss Fisher and made the outline gold with the center clear.

8. I then moved on to my letter head. for this I copied the circles and the text from my card. I decided to add the gold element to the letter head so i decided to do stripes instead of the swirl.

Critique Process: For my critic I met with up with Jordan Moore in the spori lab where we worked on our projects and then criticized them as we went. He gave me many good ideas as I went along. He suggested that I made the Type on my business card white instead of black.

Message: To send out my information

Audience: Anyone who needs photos taken.

Top Thing Learned: I learned how to use the pen tool more effectively.

Color Scheme and Color: Analogous Gold, Pink, Red, and Maroon

Title Font Name & Category:

Champagne and Limousine- Sans Serif

Thinking of Betty- Decorative

 

Destiny

destiny-final

Description:

Create a spiritual poster using a montage of images.

Process:

  1. I picked a quote from C.S. Lewis because he is a famous christian author.
  2. I went through my Hard drive and selected a few photographs that would go with the quote.
  3. I picked out a few images that went together nicely.
  4. I decided to keep it clean and eliminated all the unnecessary images.
  5. I added a screen filter to my main black and white photograph of the young women. I then cleaned up the background behind her and sharpened her face.
  6. I added multiple over laying layers of the original geyser image. I then used the smudge tool at 35% opacity to blend the edges making it look more like clouds.
  7. I added my text and downloaded interesting fonts from Dafont for my keywords.
  8.  I took out a lot of the black from my clouds that was behind the text masks.
  9. I changed my fonts again and added color to the clouds the word destiny

Critique Process:

I got my critic from Katie, a fellow classmate, in person. In this cretic she mentioned that the word Destiny was my center focus and she didn’t even notice the picture of the girl. I decided to change the color to destiny from blue to green and I added color to the clouds.

I also got a critic from  Morgan Rial and Brooks Mcfadden through messaging I was asking them about little things such as my models position and my color scheme.

Message:

To keep going forward because you never know where your path may lead you.

Audience:

Anyone needing of uplifting.

Top Things Learned:

If you don’t like your final product work backwards to find what edits you made that you didn’t like.

Color Scheme:

Bichromatic  Green, Pink, Gray, White, Black

Title Font name & Category:

Avenir/ stan sarif

Beyond the Mountain/ Decorative.

Original images taken by me

 

 

Photodesign Project

final-photoshop-pic

Description:

Utilizing photograph, text, and color scheme to convey a message.

Process:

  1. I went out to the Pond and took my image.
  2. I edited my photograph in Lightroom.
  3. I picked out my color scheme with the help of Adobe Color.
  4. I added my visuals of the bars and texts “A Dip In the Pond”.
  5. I got my work critiqued.
  6. I added ellipsis edited my bars.
  7. I fixed my texts font and sizes.

Critique Process:

I criticized my work with amber fisher. I choose to use amber fisher as my critic because she has taken the class before. I went to her house and showed her my project. She told me I should upgrade my font to a more interesting san sharif and adding contrast through different sizes of my font. I suggested an italics for my title and she suggested that I did not because it did not look very professional. She then suggested that I get rid of my circular swatches and use square ones instead. However I decided that i did not like this rather I would keep the circles because they broke up my linear patterns. It was nice critiquing with my sister because I could stay at her house and work on the final draft and she could advise me every step of the way.

Message:

To relax and take a moment to dip your feet into the pond.

Audience: 

People who enjoy nature and need time to relax and rejuvenate.

Things I learned:

How to use Adobe Color

Color Schemes:

Analogous Green (Marron, Forrest, Green, Tan, Gray)

Font Name:

Code Bold Regular, Arial Regular

Original Photograph:

photoshop-pic-orig-01

6 Photo Editing Project

valerie-fisher-01-light-outsidevaleriefisher-02_light-insidevaleriefisher-03-forgroundvaleriefisher04backgroundvaleriefisher05-rule-of-thirdsvaleriefisher06leadroom

For this 6 image project I choose to use the rexburg LDS temple for my subject matter in four of my pictures. For the last two I used my classmate Morgan and my halloween decorations as the main subject. I choose the temple because it is an interesting building and it has a beautiful garden around it.

After I took the images I edited them in photoshop. I personally enjoy using lightroom for my editing but this was an interesting alternative.  I found using the histogram to alter the lighting was not as productive as using the lightroom sliders. I discovered the sharpening tool easy to use and useful for some of the images but was not needed for all the images as was instructed. Also the vibrance and saturation along with the the selective color tool was an not only unnecessary but also distracted from my subject matter.